WARNING: CONSTRUCTION AHEAD
Visitor Notice: With the goal of finally spending some time on this much-neglected website, I have dubbed this month "Webruary" and am devoting all my non-client work time to spiffing up and updating my site. Please forgive any exterior messiness while I clean under the hood.
McBeath Communications LLC
Content Writing and editing for cleantech and
renewable Energy Companies
Cut through the noise,
tackle decision anxiety, and
instill customer confidence with high-quality content.
It's no joke that the energy industry is changing at the speed of light.
Technological innovation is creating both new opportunities and new challenges, and demand for clean energy solutions is growing ever faster.
At the same time, the path to the right solution is anything but clear. Options are everywhere, but so many are untested. Customers are understandably hesitant. Which solution makes the most sense? Which will serve their specific situation best? Which will work?
Knowing where you need to go is so very different from knowing how to get there.
Your customers are searching for someone to help them navigate their transition to a green energy solution. Someone who understands the pressure to have clean, safe, reliable power on demand, someone who has practical answers to their very real problems. Someone they can trust.
In today's world, your customer isn't likely to come to you to talk about your offering. Instead, they're going to research you online. They're going to look at your home page, your products & services, your blog, your reviews and your mentions. They're going to use whatever they can find out about you and your competitors to decide what is their best, safest bet. And they'll probably do it all without ever speaking to you.
This is exactly why content matters. Done well, your web pages, email campaigns, case studies, and articles are like a beacon. Great content relieves uncertainty and provides your customers with the clarity they need to take the next step.
People who understand how you can solve their problems say yes.
People who don't say no.
Clear, engaging, effective content builds confidence, drives action and propels your business forward.
Why reinvent the wheel when you're already on the road?
I can help you turn that blog post into a sales page, make that white paper into a brochure, and turn one concept into multiple articles.
Need something different?
Great! Let's talk.
Good writing moves business.
I create lead generators and customer engagement pieces that bring in new customers and pre-sell them on your solution.
journal articles, case studies, blogs and news articles, press releases, and sell sheets.
Just want help getting something out the door?
I've edited hundreds of projects—books, bios, reports, websites, and more.
Whether it's almost done or barely begun, I can take your project across the finish line, creating time for you to focus on other priorities.
Ready to put your content worries aside?
In order to build your business, your customers need to believe in you. They need to believe in your skills, your experience, your value. If you can't explain a problem and your solution in a way they can internalize, they won't remember you (not fondly, anyway), and they won't look to you to solve their next problem.
This is where I can help. I have two decades of experience writing STEM materials for people of all backgrounds. I've helped engineers, scientists, educators, and analysts engage busy readers, capture their imagination, and motivate them to take action. And as a former environmental scientist, I have the background and training to be the bridge between your experts and your readers.
Whether for your customers, your boss, your investors, or your relatives, I can write to the level of understanding you need and help you build the authority that grows your business.
Here are just a few of the ways I can help your business stand out from the crowd:
Vice President–Consulting Services, Enernex
Molly supported EnerNex in the development of the Hawaiian Electric Companies' Grid Modernization Strategy and Integrated Grid Planning reports. Her technical writing and editing skill helped the team refine the resulting documents to be readable and understandable by people with industry knowledge as well as interested parties that are unfamiliar with the subject matter. She identified areas within the documents that needed to be refined and suggested approaches for achieving concise and clear messaging. As a result, the reports concisely conveyed the information that the Hawaiian Electric Companies needed to share with their stakeholders.
Senior Director of Marketing & Communications, Cordant Health Solutions
I have worked with Molly for almost 4 years on a variety of copy projects, and she is beyond helpful. She has a scientist’s eye for accuracy and detail, a terrific professional ethic, and great communication skills. Molly quickly gets the gist of every request, asks insightful questions, and then delivers well-written, thoughtful, engaging material, on time every time. She has definitely helped propel our business, and I would recommend her to anyone with an important or complex message to communicate. I am not sure what I would do without Molly because she has become such an integral part of our Cordant marketing team.
Former President and CEO, FactRight, LLC
Molly has been our secret weapon to delivering the highest-quality content in our business. For seven years, she has been involved in all aspects of our marketing, creating, revising, or refining the reports, emails, web pages, and articles we use to bring customers to our door. We tried large marketing agencies, but they didn’t get our business model, and they overcomplicated things. Molly asks good questions, listens fully and with care, and transforms our wish lists into living, breathing content that showcases our expertise and pre-sells customers on our services before we even talk to them. If you’re looking for someone to help you stand out in a crowd and demonstrate just how much value you can deliver, you should contact her right away.
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