July 10, 2020
Data-driven copy and content writing for cleantech and renewable energy
Build authority, attract better prospects, and convert more customers with next-level content
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Transitioning to Clean Energy Is Complicated.
Your Content Doesn't Have to Be.
It's no joke that energy technology is developing at the speed of light.
Every aspect of the industry is evolving—generation, transmission, distribution, efficiency, and storage—and all this change creates new opportunities as well as new challenges. And the pandemic is adding another layer of twists and turns.
Particularly now, your prospects want and need your help in navigating this transition. They need to find someone who understands how to achieve clean, safe, reliable power on demand. Someone who can make it easier. Someone who has practical answers. Someone they can trust.
At the same time, prospects rarely call you up as their first move. Instead, they research online.
They look for helpful explanations and nuanced discussion in industry blogs. They conduct searches and review websites. They read your home and about pages, your products & services, your blog, your reviews and your social media. They read whatever they can find out about you and your competitors as they consider which technology and which company is their best, safest bet.
And in many cases, they decide whether to move forward with you without ever speaking to you.
That's why your content needs to speak for you.
Done well, your web pages, email campaigns, case studies, and articles act as a beacon. Clear, compelling content relieves decision anxiety, connects you to motivated prospects, and drives action.
People who believe you can solve their problems say yes.
People who don't say no.
Your content is always talking. Do your prospects like what it's saying?
How I can help:
Transform older material to suit new needs and audiences (e.g., presentations into white papers, blog posts into email campaigns, research into sell and info sheets)
Write New Content
Create lead generators and customer engagement pieces that build authority,
attract high-quality prospects, and pre-sell them on your solution.
Finish That Stalled Project
Whether it's almost done or barely begun, get that old project across the finish line and multiply your productivity. What more could you cross off your list with a little help?
Edit for the Best Impression
Whether English is not your native language or your audience is very different from your expertise, make sure your content hits the mark.
Read the Latest
Check out my writing tips and
other resources for better business writing.
July 1, 2020
June 3, 2020
Hi! I'm Molly,
I'm a former research scientist turned technical writer, with two decades of explaining complex ideas to all kinds of readers.
Whether for your customers, your investors, your stakeholders, or your relatives, I can write to the level of understanding you need and help you drive revenue to your door (virtual or literal).
What Clients Say
Vice President–Consulting Services, EnerNex
Molly supported EnerNex in the development of the Hawaiian Electric Companies' Grid Modernization Strategy and Integrated Grid Planning reports. Her technical writing and editing skill helped the team refine the resulting documents to be readable and understandable by people with industry knowledge as well as interested parties that are unfamiliar with the subject matter. She identified areas within the documents that needed to be refined and suggested approaches for achieving concise and clear messaging. As a result, the reports concisely conveyed the information that the Hawaiian Electric Companies needed to share with their stakeholders.
Senior Director of Marketing & Communications, Cordant Health Solutions
I have worked with Molly for almost 4 years on a variety of copy projects, and she is beyond helpful. She has a scientist’s eye for accuracy and detail, a terrific professional ethic, and great communication skills. Molly quickly gets the gist of every request, asks insightful questions, and then delivers well-written, thoughtful, engaging material, on time every time. She has definitely helped propel our business, and I would recommend her to anyone with an important or complex message to communicate. I am not sure what I would do without Molly because she has become such an integral part of our Cordant marketing team.
(Former) President CEO, FactRight, LLC
Molly is our secret weapon to delivering the highest-quality content in our business. For seven years, she has been involved in all aspects of our marketing, creating, revising, or refining the reports, emails, web pages, and articles we use to bring customers to our door. We tried large marketing agencies, but they didn’t get our business model, and they overcomplicated things. Molly asks good questions, listens fully and with care, and transforms our wish lists into living, breathing content that showcases our expertise and pre-sells customers on our services before we even talk to them. If you’re looking for someone to help you stand out in a crowd and demonstrate just how much value you can deliver, you should contact her right away.
How hiring a writer elevates your message
Your business has to stand out in order to succeed. I can help you:
- Build customer confidence in your solutions through materials that showcase your expertise.
- Increase your productivity with a writer dedicated to the energy industry.
- Create high-quality, meaningful content—no fluff, no filler—just real answers written in a compelling way.
- Inspire customers to action through proven persuasion techniques.